The responsible use of technology is the key to the future of human life on the planet. However, in recent decades, market rules have imposed a technology model applied to hyper-massive consumption that is depleting our ability to live in a sustainable world in the medium and long term. We have moved from the organic paradigm to a mechanical one, which justifies the exploitation of human labor and natural resources as a business model that is no longer viable.

We believe in a sustainable alternative that lies in a total responsible and socializing rethinking of technology, in recovering and reinterpreting those aspects that have strengthened us as a society and projecting them into the future, technology has not fulfilled all its promises of liberation and equality, without However, we defend that to contribute to achieving these goals it is essential to focus on the importance of re-emphasizing the strengthening of human experiences.

Throughout the evolutionary history of service stations, great efforts have been made to introduce technological innovations in the communicative and expressive linguistics of buildings, however they have always dragged the sensory consequences of service spaces, impersonal, generic places, devoid of emotional intensity with users. We have the firm conviction that in the near future those companies that fail to establish close emotional ties with their users will be doomed to disappear.

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Therefore, we are committed to a paradigm shift where the "LANDMARK" focuses on the user's perceptual, sensitive and bodily experience. A reflection on life, on what we have learned from contemporary domestic culture and apply it to a service building to be able to humanize it, in short: Domesticate the service station. With the construction of these new collective imaginaries of what a service station should be, we intend to open the game to new possible scenarios, where the future ... is ours.

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